Search Scoring System

August 9, 2010 – 11:41 am

Search engines give more importance to certain elements of their ranking algorithms. Here is a list of what items are in view of the importance that most of the elements that have the least importance in the rankings of search engines.

TITLE. 2.0
Link Popularity. 2.0
The body of the text. 1.5
Domain name. 1.0
PROMINENCE keyword. 1.0
Tags title. 0.5
Proximity of keywords. 0.5
Bold italic or not. 0.4
FOLDER or file name. 0.3
Meta Description. 0.3
ALT tag. 0.2
Title attribute. 0.2
Meta Keywords. 0.1
TOTAL highest possible score = 10

Title tag. 2.0/10
The title tag is an important element of a website. It should be essentially a short description of the site, and the most important words come first. Every HTML (Web pages) should have title tags and all tags must be unique. It is recommended to not use the same tags for multiple documents. Here are some tips to consider when creating title tags are the following:

* It must always appear immediately after the opening tag <HEAD>
* It should have certain key words and phrases
* If the same keyword twice, do not use it next to each other. (For example <title> Professional Marketing Tips. Tips for Marketing “) to do and not a word more than doubled.
* Subject must be between 5-12 words (less than 60 characters long).
* Place primary keyword at the beginning of the tag.
* Try to reduce or eliminate the use of commas in that day.
* Efforts to density of 25-35% for each keyword keyword.
* Remember the days (close </ title>)
* All pages must have a unique keyword and description in the title.
* Change was usually not the day.

The body of the text. 1.5/10
Use the following tips to increase the effectiveness of the text. These tips also apply to highlight keywords (1.0/10), heading tags (0.5/10), the proximity of keywords (0.5/10), Bold or Italic (0.4/10) and Alt-day (0.2/10)

* Make sure you put the keywords most important in a carefully crafted paragraph at the top of your HTML page
* The Keyword Density: If the page contains less than 500 words, which is 1-3% of these words better. If the page contains more than 500 words, keep to 3-5% of all content.
* Try to keep the number of words from anywhere between 250-750 words per page.
* CSS, font tags instead
* JavaScript code to get rid of, and instead an external file.
* Keep image buttons in the form of text links or image and text links.
* Repeat page title in a heading at the top of the page if possible.
* The title tag (<h1>, <h2>, <h3>. ‘S, <h6>). Click to see how to search via CSS.
* Proximity Keywords: It refers to the proximity between two or more key words, always seek the words which have as a single set of users could combine.
* Keywords instead of bold or italic.
* Use Alt tag to describe images.
* Make sure that the code of the site is not greater than 32K.
* Try to keep font size 11px 12px max or. (2 or 3 in most programs, web).
* Avoid nested loops in the structure.
* Use W3C technologies and guidelines
* Update the body of your text at regular intervals, such as search engine sites that are updated regularly prefer

Keywords Description METATAGSMeta (0.3/10), Meta (0.1/10)

Meta Description

* Write in sentence structure
* Must be appropriate to 25-30 Words like (less than 150 characters) description of the first text on the page visible.
* Do not repeat keywords more than 3 times in the description tag, or various forms of the keyword.
* Reduce the use of empty words like “and”, “the”, “de”, etc.
* Key phrases that get first in the meta-description in general, more value classification.
* Try this tag in all pages in describing the content and try to include all unique descriptions.
* Do not fill your descriptions with only keywords.
* Search for keyword density of 50-10%.

MetaKeywords

* Keep at least 130 characters for the best results.
* Start with the fewest major importance.
* Use words / phrases.
* Do not repeat a single word more than three (3) times.
* Do not put words together again.
* Use keywords that are actually on the page are available, and those that reflect the nature of your content.
* Try to use the small keyword / phrases.

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