Google PageRank demystify and Romancing
August 2, 2010 – 10:40 amWhat is PageRank?
PageRank is one of the most important factors that search engine results page (SERP) to determine. It is a numeric value assigned by Google that the importance of a Web page displays. If you link to another page, it is actually a vote for another page. He will say that a page with more relevant inbound links ranks higher side. For simplicity’s sake is made on PageRank PR in this article.
By applying the mathematical concept of PageRank
Google calculates the PR of a web page using the following equation:
PR (A) = (a-d) + d [PR (T1) / C (T1) +...+ PR (tn) / C (tn)]
“T1 … tn” pages have a link to the page
“It is the number of outbound links from the page link
D is a damping factor set to 0.85
This is the original equation, if Google has released it Public Relations developed. Whether Google uses a variation of it, God only knows. This equation is essential to the understanding of RA.
Be alarmed by the above equation. For a more detailed explanation of this equation, with examples of work to read the Google PageRank algorithm and how they work by Ian Rogers.
The purpose of this paper is the mathematical concept of PR apply on your website ranking strategy. Yes, your strategy for achieving a high PR link to your web pages important to organize.
Inbound Linking Strategy
Many people assume that the values of the Toolbar PR PR1 to PR10 are on a logarithmic scale. No one outside of Google knows for sure, but it is a very good reason for this assumption. If it does, to a lower rank higher next page, we will turn more and more difficult. Then, from PR3 to PR4 is more difficult compared to the shift of the PR1 PR2 on. For illustration, see table below …
Toolbar PageRank log (base 10) … Real PageRank
……………………………… 0 00-10
1 …………………………… 100 - 1000
2 ………………………….. 1000-1000
3 …………………………. 10000-100000
4 …………………………….. and so on …
* This example assumes a base 10 log.
In a word, is an incoming link page with more than a PR8 to PR4. The number of outbound links on the page of incoming links is immaterial. Inbound links with high PR and will be on your site to increase your site ranking significantly.
The previous practice was to buy incoming links with high PR to increase your website PR. But recently Google has fixed on this practice. A new website with many high PR inbound links will be regarded with suspicion. Immediately, one inbound links to the past. The possibilities are rock solid inbound links to collect …
a. Directories listed - First in quality directories such as DMOZ or Yahoo can help your Page Rank.
b. Create a great website content that others want to link to.
Internal linking strategy
Based on the equation that Google uses PR calculation, adding new pages has the effect of improving the overall PR of a website. If your organization of your internal links carefully, you can channel the PR of your pages to the new important pages of your site.
The strategy is to continuously grow your website by adding new pages and links to important pages. Avoid sites that are identical, for example. Affiliate programs Web pages. They will be accused of spamming by Google, and run the risk that your Web pages and possibly punished your whole site. Add new pages that are rich in content and relevant to your website. Content is king.
However, the new pages are indexed by Google before they can their PR to other pages Canal. Google indexes pages that only one or more web pages on which they are connected. Organize your internal links carefully.
Strategy external link
You will lose page rank with outgoing links. So it is good to ask for reciprocal links and have outgoing links on a page with lower PR. Have anchor text of inbound links to your focused keywords, or similar keywords. You also need to change the text of your incoming links, so of course they are for Google.
Choose your partner link exchange with care. Avoid link farms. Period.
Google receives about 36 percent of Web traffic on the World Wide Web. In absolute terms, this means a significant amount. While PR is one of the most important factors Google uses to determine the results pages of search engines, it is advisable to understand how the PR and link your strategies accordingly. You do not have to break your head to understand PR. They only apply the practical concepts in this article your linking strategy and a good dose of patience defined. Google is focused on the age of your links, your domain, your Web pages.
It is folly to try to beat Google. Stick to the rock solid principles to build your link structure, and you do not have to, to worry when the next Google Dance “comes. Your web pages will still be after the dust has settled to stand.
Tags: Backlinks, Google’s Ranking, Page Rank, Search Engine Rank, SEO Algorithms, Websites Ranking