In an online forum post from WebProWorld.com (A discussion on Google), people from all over are speculating about what is going on. In fact, one member was quick to point out that the last big shift Google had, we saw the PR system go down as well. This begs the question…

Are we on the verge of a BIG PR shift? or,
Are we seeing a Google marketing scheme just to shake people up?

In many ways, Google needs to be improved upon their “broken down PR system”. There are so many areas if they payed attention to forums and blogs all around the world, they would have more than enough feedback about their PR system to fix this growing PR issue.

Page ranking is a potentially a great system. It CAN be a great system if it directly ranks websites properly by content, relevance, and not simply by the number of links pointing to an individual website.

These days, you see a website with 15 “medium relevant” links pointing to it while its front page holds a PR of 7-8 out of 10. How do you justify that?

What will it mean if Google’s PR systems stays down?

I believe it will mean a big shift to online marketing. Many newbies out there that are barely legal when it comes to SEO have an opportunity to measure everything they do. In turn, the newbies may even sound professional to their clients. Take away these tools and you are left with true marketing gurus that have stood the test of time and can deliver results for themselves and their clients.

The internet is vastly growing into a pool of professional fakes and scammers. This is really giving the internet marketing community a bad name. Without the Google PR, many people won’t be able to prove their results nor will they have that “fake respect” that you get from having a website with PR 7/10.

What about MSN & Yahoo?

In growing efforts to keep up with MSN & Yahoo’s strong and growing marketing campaign, Google may be feeling left out these days. Many people think that their PR system is simply a gimmick; a gimmick that attracts a lot of attention. By disabeling this system, you create mass fear and confusion. Bad publicity is still publicity neverless?

So, is Google trying to create a buzz?

This could be possible and it could be possible that everything will be back to normal within a couple of days. We won’t know until time catches up with us.

Until then, take this “dark saga” moment and find other ways to build your business online. Don’t worry about what Google is doing, worry about what you are doing to improve your internet marketing campaign.

For start with search engine optimization process, SEO Delhi company e-fuzion take a group of key words and different key phases and it includes them to write articles. The article should be original and should not be copied from any web site. It should not too long. SEO Delhi company e-fuzion makes the web sites life more interesting and gigantic and by which it makes the online marketing and business more eye-catching. SEO always remember the key word which should come in between the If you add key phrases along with key words , that will make the key words more relevant.

Higher the traffic better the sales
It is a proven fact that among the billions of pages that are searched by search engines only a few make it to the top and these top 30 websites make the most business. Type in digital camera software for instance and you will understand what I mean. Do you remember how many times have you gone beyond the 3-4th page of your search page results? I would expect the same behavior from 99.9% of the Internet surfers as no one has the time to go beyond the top 30 listed pages. I am exaggerating when I say top 30 because mostly the top 10 get 75% of the hits. So if you are not at the top you are losing on a huge chunk of sales, unless you are advertising locally and are limited to a local business.

Google adwords is worth a mention at this point as millions use them and know their importance. The users of google adwords know that they will get listed at the top page (sponsored listing) for the specified keywords. However, they do not estimate the sales that they will make. They can easily do it in a month and then change their bid amount to be paying less in advertising on google. Being listed in the top page does not mean that you will end up with guaranteed sales. You need to have a real good sales page that will make the “buyer” feel the need to buy it. Remember it is all about making him feel that he needs it.

Search engine optimization will propel your page to the top 10 without having to pay for the adwords campaign that is a pay per click campaign and you might end up paying far more than your sales. Having said this if you choose the niche keywords for your campaign and have a good sales copy you are bound to make a lot out of the campaign. Out of thousands who click to your page at least 50 should buy your product.

The million-dollar question
How will you benefit from SEO? How much should you spend?
If you have a good product and at a reasonable price compared to competition and feel that you can garner enough sales once your website receives traffic SEO will benefit you by providing you with exposure for the chosen keywords ( a proper keyword analysis for searches per month for that chosen keyword) will be conducted by the SEO expert. Depending on the competition you have for those keywords the plan will be chalked out by him. Sometimes only on-page SEO may take you to the top however, nowadays SEO has become a popular career with many top websites spending huge amounts on SEO to be listed in the top.

Your expense should depend on how much sale you are bound to make. A proper estimation of this can be drawn after the first month that you are listed in the top 10. Your expense can range from any where between $250-$2500 depending on the competition you face.

Be careful while choosing an SEO firm or person as they can use spammed techniques that can get you banned from search engines.

The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights that you should consider for your SEO efforts.

Update Your Site

Updating your site is important when it comes to maximizing your rankings on Google. In addition to the manipulation of keyword density and meta tags, the patent application reveals that Google places significant value on how often your content is updated. The more often you update, the timely and relevant your site will appear to Google. In turn, this leads to higher rankings.

To appease mighty Google, consider the following plan of action:

1. Update pages frequently,

2. Add new pages to your site,

3. Interlink the new pages with others on your site, and

4. Add new pages on a weekly basis instead of all at once.

When Google returns to the site, you want to make sure that there is new content. The high rankings of blog sites are evidence of this approach.

Google’s Looking at Your Domain

In a new twist, Google claims that it analyzes the number of years of domain registration as part of the ranking process. The application suggests that domains that are registered for longer periods of time are given more value because such a commitment shows the site is not a fly-by-night jump page. It is recommended that you extend all domain registrations for as long as possible as part of your search engine optimization efforts. It is difficult to tell how much the registration process impacts the ranking process, but every little bit helps.

Google claims that it also digs deeper into domain names to evaluate the legitimacy of the site. Factors in the evaluation include the web host and the “who is” information. According to the patent application, Google maintains a database of hosts that facilitate spamming of the Google search engine. While such hosts are not detailed in the application, pray to God that you are not using one. You should evaluate your host if your optimization efforts are not producing results.

Another advantage to having a site map is that search engines love it, mainly because of two things — text and keywords. Therefore, it might also prove beneficial to combine relevant keywords with hypertext links. For instance, if your sitemap has a link to website promotion, then your hyperlink should contain the words ‘website promotion’ and then linked directly to that page in your site.

Contrary to what a lot of people think, a site map need not be fancy. It’s good for it to be catchy, though what’s important is for it to be clear and easy to navigate. In order to have a good site map, one must remember four things.

First, a prominent link to your sitemap should be placed on every page. It should be labelled as SITE MAP so that surfers can easily spot it.

The next thing you need to remember in order to have a good sitemap is that your sitemap should show all your web pages through different levels as basic text links.

The third thing to remember is to use standard colours for links and for the visited links as well.

Lastly, your sitemap should show a quick and easy-to-follow overview of the site without the need to scroll around in the web browser.

Google and Yahoo had begun allowing people to submit site maps to their account as a way of informing them about your web pages as well as the updates to your site. Although it does not help your page ranking any, it’s still worth taking the time to set up properly.

As more people came to the conclusion that sitemaps are indispensable, more and more sites have began offering free software for generating site maps. A quick search on Google for advice on creating a site map initially cropped up many links to software you could buy or download for free to create a site map. One such site is www.xml-sitemaps.com, which offers a free online sitemap generator.

When you are done with your sitemap, do not forget to tell Google about it so they can nose about and hopefully index all the pages of your site.

The following are the top ten mistakes that I have seen made over and over again by people trying to self-optimize their websites.

1. Bad Titles. Titles are the most important thing about a webpage.  Search engines spiders see the title on your page first and they make a general assessment about it based upon this.  They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit.  The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly. Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital - leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website.  Every page title and content should be unique otherwise is will be ranked supplemental.

2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed.  Because I use Joomla every day I will describe what I mean relating to Joomla.  In Joomla (and most other dynamic websites) URL’s like the normal Joomla URL “index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35″ drive the website.  The problem with these URL’s is that they are unintelligible by humans and also by search engines.  Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO.  The newly transformed search engine friendly URL would look like this “buy-blue-widgets.html”.  If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like “buy” and “blue widgets”.

3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success.  Often websites just duplicate content or bring in plagiarized content from other websites.  It is my experience that these websites fail dismally in search engine rankings.  Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee.  Make it good, friendly and unique content that people will want to link to.  If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index.

4. No Links.  Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept.  For each person or website that links to your website it is a vote for your site.  If the website that links to yours has a high pagerank itself then it carries more weight.  Simply having good keywords, titles and text on your page is only part of SEO.  Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page.  In order to ensure SEO success you have to create incoming links - this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet.  One way to gain instant (within a few weeks) links is to pay for text advertising - A search on Google will uncover some of the best text linking services.  Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a “black listed” site then Google will penalize you significantly.  One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link.  The best way to gain links is to have unique content that other people actually want to link to.

5. Incoming link anchor text.  Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also.  The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also.  The website you link from should be relevant to your website.  So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region.  Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for “web design” keyword search terms.  Use professional common sense when gaining links.

6. Bad Internal Page Links.  We return to on page factors that you can work on within your website.  It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page.  Make sure the title tag is filled in also for each link.  You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page.

7. Live links. Using some external tools like the link checker that W3 Org offer is good.  I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages.  It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this.  Make use of both of these freely available tools.

8. Impatience. Search Engine Optimization is not a short term task.  It is one of an ongoing refinement after refinement and hour after hour of working on your website.  Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly.  Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way.  Search Engine Companies are always changing their ranking and rating systems and coupled with this there are always other people out there gunning for your top spot.  Keep looking to improve and learn more and don’t sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve.

9. Keyword selection.  This is proving to be a very common mistake among beginners to SEO.  Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service?  Often the answer to this questions is no.  It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them.  Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords.  It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer.  Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic.

10. Keyword Spamming and Stuffing. If you sell “Blue Widgets” then every page of your site does not need to have “Blue Widgets” in the title, description and Meta tags.  Try and be objective and analyze you website.  Focus pages on a specific group of keywords you have identified from the keyword list.  Sometimes finding niche markets locally first can be best.  So, as an example, “Buy Blue Widgets Australia” or “Buy Blue Widgets Melbourne”.  These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items.

These are not the be-all and end-all of Search Engine Optimization mistakes but I have found these to be the main mistakes made by my clients prior to Kanga Internet being involved.  Good luck and I wish you all the best with your SEO efforts.

The best way to obtain information about a SEO professional’s experience in the business is to obtain references from the professional. Nothing bespeaks a person’s abilities — including a SEO professional — than prior clients. By reviewing references you will be able to determine whether a particular SEO professional has the experience, ability and aptitude that will serve you and your business interests.

You may hesitate to hire a SEO professional because you think such a professional will be too expensive. If you are like most business owners, you do try to maintain a strict budget. You try to avoid any unnecessary expenses.

With that said, you should view the hiring of a SEO professional as being an investment in the future of your company or business. By retaining a SEO professional, a qualified SEO professional, you will be able to have developed for your business a marketing scheme that will attract more traffic to your website. More traffic translates into more business. Of course, additional business means increased revenue. And, ultimately, an increase in revenue — obtained without breaking the bank in the process — will mean more profits from your business enterprise in the long run. In short, and as has been mentioned, hiring a SEO professional can be a solid investment for your business.

You see, now there are dozens of software packages that do just that. They will little input, other than file names and reorganization of the data you already have allow you to automatically accomplish the task of search engine submission, and not for just one search engine but for several at once—extremely powerful stuff. Sounds easy right? Your next question should be well why isn’t everyone making billions of dollars on the internet if all they have to do is buy a tool that costs a hundred bucks?

My answer is well there is another part of search engine submission that I already alluded to in the first paragraph of this article—that is the not so easy part. This is where the art of internet marketing comes in to play and where experience in this business makes all the difference in the world. You see the engines have algorithms that are maximally protected that decide what kind of information will rank high, how it should look, and how is should be organized. This changes too which makes it even more complicated. I really don’t even no much about this part but there are lots of guys who do and who charge (a very worthwhile price) for access to it. So get to it man.

In order to achieve this you need to work on Search engine optimization. Search engine marketing is as complex as traditional marketing. It’s applied to a completely different medium, the online one. Even professional companies sometimes offer only some SEO services instead of the whole package.

We have gathered some important tips to make it ease and help you to understand the process involved.

Site Page Naming

Page names are important!  Relevant pages should be named after their primary keyword phrase.

Site File Names Analysis

Like the directory structure, file names play an equally important role. All file names should contain primary keywords or keyword phrases.

Web Page Title

The title tag of your page is the single most important factor to be considered when optimizing your web page for the search engines. It is because most engines & directories place a high level of importance on keywords that are found in your title tag.

Meta Tags

Meta elements provide information about a given webpage, most often to help search engines categorize them correctly, and are inserted into the HTML code in the format illustrated above, but are not visible to a user looking at the site.Meta tags are one of the most important elements of a web page when a search engine indexes it. This was originally created to help search engines find out important information about your page that they might have had difficulty determining otherwise. For Example, related keywords or a description of the page itself.

A search engine to display a short description of what your web page contains very often uses the description Meta tag. Some search engines look at the keywords entered into the keywords meta tag and will use this to display your page in the search results if it is one of the words used in the search criteria.

Web Page Copywriting

Like a Meta and Title tags, the content of your page is an important element in the search engine optimization process. The page copy being the actual, visible main content of the page should be presented and arranged in a logical and visually pleasing manner.

1. For the best results each page you submit should contain at least 200 words.
2. Include all keywords and arrange them in logical and readable manner.
3. More interlinking of keywords throughout the website.

Site Navigation

Is your site’s navigation search engine friendly? Search engines require simple text based navigation in order to correctly spider your website.  Java Script based navigation only, results in an incomplete index of your website. Some important suggestions for site navigation:

1. Avoid using flash at main page.
2. Addition of keyword related text based navigation should be added to the bottom of all pages.
3. Using Sitemap
4. Avoid using image based navigation

Image ‘alt’ Attribute

Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

1. Do not use more than 2-3 keywords per page
2. Describe the image and don’t just list the keywords.

Link Popularity

Link popularity is how many other websites are pointing to your website. If you have 199 Web pages pointing to your domain, then your link popularity is 199. Link popularity varies because each engine indexes the web differently. Ideally you would want a minimum of several hundred links per search engine, back to your website; but actual figures depend on the number of links held by your competition.

That’s right, let Google’s algorithm smell your website optimization techniques and your status as a good website with quality content may be in jeopardy. Google is looking for websites whose webmasters are putting their time and energy in to building and maintaining a good website with quality content not spending their time and energy trying to trick the algorithm. So, the best thing you can do is to put your time and energy in to the reason you built your website in the first place. Whatever that reason may be, it probably was not to learn and practice SEO techniques.

Be organic. Be yourself, even be one with your website. Google likes sites that are organic and built by people with a clear purpose. Understand and embrace the algorithm. Do not fear it and try to trick it. It is there to do good.

As I’ve said before, don’t lose sleep over search engine optimization, lose sleep over conversion rate. Spend your time maximizing your site for your visitors. A good site with quality content will get top rankings naturally.

So, the trick to tricking the search engines is to have no trick at all. How much easier can that be?